[Updated] Amazon UK Prime Day roundup — Deals on Amazon devices, smart home tech, phones, and more

US-focused Prime Day coverage, but for those of you in the UK (where I’m based), I’ve put together a roundup of some of the best deals this side of the pond. I’ve also included a bonus section at the end with the Google Store’s competing offers, in case you’re more into Assistant than Alexa.

Remember that to take advantage of the Amazon deals you’ll need a Prime account (as the name suggests) — you can sign up for a 30-day free trial if you haven’t done so already. There’s also a £20 discount on a one-year Prime subscription right now, just in case you were thinking of signing up anyway.

Echo devices

Fire TV

Fire Tablets and Kindles

NB/ Some Fire Tablets and Kindles can be had for even cheaper than the below prices if you go for the “With special offers” option, but that’ll put ads on the screen when in sleep mode, so beware in case that’s not something you’re happy with.

Smart Home

There are also tons of Amazon smart home bundles, including things like Ring cameras and Echo speakers together — check them out here.





Tablets and Chromebooks


Other featured deal sets

Google Store

Not to be outdone by its great rival, here are Google’s competing deals.


Google Home and Wifi



That’s your lot for now, but if I spot any other good deals over the next day or two, I’ll add them in and update this post. Likewise, if you see anything interesting, drop it in the comments.

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